Product appearance has an immediate impact on consumers’ perception of your product – referred to as a visual cue. Consumers in general, prefer laundry powders containing coloured speckles and bright, fresh perfumes. AMCOL Household & Fabric Care offer a range of coloured and perfumed granules using bentonite or soda ash (sodium carbonate) to allow laundry powder formulators to enhance their product through easy, low cost, dry blend addition.
All speckles in theHousehold & Fabric Carerange offer a distinct coarse granule that is low dust, none spotting to fabrics and easy to handle. In our manufacturing processes the risk of background colouration, due to dyed fines in the finished product, is eliminated by use of our fluid-bed technology.
Our spraying technology ensures exceptional colour coverage to the final speckle, thus reducing the risk of spotting. The very nature of the coarse granule also helps in reducing the time taken between brand changeovers. Our inorganic substrate granules provide active material in the finished formulation, whilst our bentonite speckles offer the benefits of fabric care and softening through the wash. By combining our speckled granules with one of our specially selected perfumes, one for each colour variant, the degree of handling can be minimised by formulation of a multifunctional product for post addition to the finished detergent formulation.
Our full range of speckled products are designed for post addition to the finished detergent formulation with addition levels of speckles typically up to 3% wt in the finished product.Household & Fabric Caresemi-speckled bentonite can be added at higher levels, typically up to 18%, to improve the benefits of fabric care and softening through the wash in addition to being an effective visual cue.
Fragrance Granules based on bentonite, soda ash or phosphate. These products can be prepared to customer specific requirements.